JORGE

FERNÁNDEZ-MOTA

RUIZ

ABOUT ME

WHO AM

I?

I want you to make your dreams come true. I was born in Granada, Spain in 1989, and for me, the most important thing in life is to have passion for one's work. I believe taking pride in my work enables me to be different and to create magical projects. I'm always completely committed to the task in hand, employing my design, analytical and marketing skills, to make sure I perform to the best of my ability.

I have graduated in Advertising and Public Relations with a First-class degree Award and Masters degree in Marketing and Sales Management and Digital Marketing & eCommerce. I have more than five years experience in marketing, retail and corporate image and I am a native Spanish speaker, advance in English and intermediate in French. I love advertising, business, video games, amusement parks, design, film, music, photography, art and especially “Branding” for companies which give its customers a complete in-store experience.

ABOUT

MY
EXPE
RIEN
CE

Lead Manager

shop Disney

2017 - PRE

Google Ads Assessor

Lionbridge

I improve the quality of advertisements featured on one of the largest search engines in the world, Google. I contribute towards making internet search and online advertising more relevant and interesting.

2015 - 2017

Brand Manager

Bandrâ

Responsible for corporate image, maintenance and management of the company brands like Püro Huerto. Marketing off & online tasks, creative and administrative procedures. View more.

2012 - 2016

Event organizer & Strategic Planner

María Madrid Foundation

Organization of press conferences and media relations. Manager of different events and fundraising.

2012

Director & Editor of a TV Program

Prensa Ibérica Editorial

Planning and control of TV content. Management team and TV reporter.

2011

Creative Department

Grey Group

Designed logos and creative projects and advertisement for Renault in BSB Romero.

2009

In January 2017, I started to make the dreams of many people come true. Being part of The Walt Disney Company, enable me to improve my magical abilities from day to day. My experience in marketing gives me a perspective 360º of the business, and always get a high level of commercial benefits thanks to that.

Some of my responsibilities:

· Maintain and participate in producing company visual standards to present an outstanding Store environment.

· Achieve financial and productivity goals.

· Takes a proactive role in maintaining Disney brand standards.

· Participate in the opening of new stores as a team leader and Visual Merchandiser.

WO

RK

S

EXPERIENCE

WORKS

SOME OF MY RESPONSIBILITIES

Marketing Director functions.
Manage social and digital media ads campaigns.
Design web pages and landing pages.
Monitor search and social media channels, I use tools like Hootsuite, MailChimp, bit.ly etc
Calculating the ROI in base of the digital strategies.
Create digital strategies in platforms like Facebook Ads in Power Editor, Twitter, Instagram and Google Adsense.
Recording and editing video campaigns.
Photoshop, Illustrator & InDesign.
Manage promoting and internal events.
Email marketing
Customer Relationship Management (CRM).

jorge c. fernandez-mota ruiz, puro huerto, marketing digital, malaga

This company was set up in 2012 and became the first well-built brand for allotment rental in Spain. This brand belongs to Bandrâ.

I took on the responsibility of the corporate image, creating everything from zero. At the beginning, there was only an unused piece of land in a field outside Málaga, whereas now there is a place where families can come together to spend quality time in a natural environment. Many dreams have come true.

My mission was to manage the brand, logo, isotype, webpage, marketing strategy and marketing off&online and all creative designs for social media and print in order to create a great experience for all visitors. The mission was a success.

As a result of the brand and my attention to detail in pricing, Püro Huerto attracted substantial business in its first year and went on to double its profits in the final season of 2014, being the trend in the following years. Now it is a leading company.

jorge c. fernandez-mota ruiz, lionbridge, marketing digital

I evaluate the process of measuring the quality of the search results and our users to make a better experience with search in Google. My job helps designers improve the quality of results to ensure users are being directed to what they want in Google.

I interned for BSB Romero Communications in Granada, which is part of an advertising agency, Grey Group Spain. While there I worked on several campaigns, including Renault.

jorge c fernandez-mota ruiz, marketing, eventos

The María Madrid Foundation works supporting mothers and fathers to be better parents and achieve healthier children and a more balanced family. I worked in the communication department, organizing events and relations with the press. I managed the publicity of such events and was responsible for overall corporate image. As part of a team, we organized press conferences and arranged successful fundraising occasions, such as benefit galas and charity auctions.

jorge fdez-mota ruiz, marketing, comunicación

Canal 21 Television was part of one of the companies of EPI and was one of my first jobs. I enjoyed working as part of a team on a TV program, being the director, reporter and editor, leading students and managing its content.

E

DU

CA

TION

& MORE

MASTER in Digital Marketing & eCommerce

EAE: Business School

2018 - 2020

MASTER in Marketing and Sales Management

ESIC: Business and Marketing School

Thanks to this specialized Master, I have widened my skills in leadership and marketing management.

Marks: with honours.

2012 - 2013

BACHELOR OF ARTS (B.A.) Advertising and Public Relations

University of Wales

This specialised degree in advertising gave me both the creative awareness to be able to visualise new ideas and the knowledge of various methods of communication to bring these ideas to life.

Marks: First-class degree.